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Brussels fines Google €890 million for breaching the Digital Markets Act

On July 23, the European Commission adopted two non-compliance decisions under the DMA against Google: one for its search engine and one for Google Play.

Our take What matters for the market is not the fine but the last point: Brussels is extending the logic of self-preferencing to the AI-generated answers of the search engine. If your business depends on Google traffic (retail, travel, comparison sites), follow how it applies to AI Overviews. If you sell apps, check whether you can already steer your customers to cheaper payment channels.

2026-07-23 digital-strategy.ec.europa.eu